Read This: How Nike Lost Steph Curry

Photo courtesy of Instagram user @fefesaechao

In which we examine why a foregone sponsorship by an unchallenged Goliath is broken by an uncrowned King David. 

"It got worse from there. A PowerPoint slide featured Kevin Durant's name, presumably left on by accident, presumably residue from repurposed materials. 'I stopped paying attention after that,' Dell says..."

Read the rest of Ethan Sherwood Strauss's report over at ESPN.